The Petaluma Downtown Association


 The Petaluma Downtown Association works in partnership with its members, the City, and the business community to protect Petaluma’s historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.



The Petaluma Downtown Association (PDA) is a 501 C(6)  non-profit, membership-based organization founded in 1982 to represent business and property owners. The PDA is responsible for managing and overseeing the City's tourism program, Visit Petaluma, and the Business Improvement District (BID).


Petaluma Downtown Association Annual Events