"A volunteer-led committee promoting the economic growth and resilience of businesses through marketing and beautification while maintaining the unique and authentic character of the Business Improvement District"
The Petaluma Downtown Business Improvement District (BID) is a 501 C(6) nonprofit corporation established to help market and beautify the downtown corridor and promote the common interests of Downtown businesses. Through attention to streetscape, marketing and promotions, special events and advocating on issues of safety, public parking and other factors affecting the economic vitality of the downtown district, the BID fulfills its mission.
A BID is a special assessment district formed to fund services, activities and programs above and beyond services provided by the City, for the purpose of improving the common areas and strengthening businesses within the district.
There are hundreds of successful BID’s across the U.S. All business owners within the defined district pay an assessment fee in order to equitably distribute the costs and benefits of the agreed-upon services. All licensed
businesses within the BID boundaries pay an annual assessment, which is bill at the beginning of each year.
The BID invoice is based and calculated on your zone location, type of business and amount of employees. To perform this calculation the City of Petaluma used data from the State Employment Development Department (EDD) regarding the number of employees you reported to them. Please be aware that it is very important to check that you are correctly billed for the right amount of employees. Employees are calculated on full time hours (part time employees should be added together to get a full time equivalent). Should you have any questions regarding your zoning or employee amounts please contact our local billing services company MUNGLE & ASSOC. - 707.241.0195 - PETALUMABID@CMUNGLE.COM
The assessment was established in November 2000, when the Petaluma City Council adopted Ordinance 2104 N.C.S establishing the Downtown Business Improvement District (BID). This Occurred at the request of the Petaluma Downtown Association (PDA), after an extensive public hearing process, required by State Law. During the process, local business owners who were to be included in the BID had the opportunity to protest the formation of the district and terminate the process. However, recognizing the utility of the BID, very few chose to oppose the BID and the District was formed. The PDA Board serves as the BID Board of Directors and administers the funds collected from you by the City of Petaluma. The PDA does not have the authority to change this ordinance or grant exemptions.
The annual 2020 BID budget, approved by the Petaluma City Council in January 2020, assessment funds will be used as follows:
Please support the Downtown Business Improvement District and thank you for your continued efforts to maintain an economically vibrant and attractive downtown.
As part of the annual renewal process of the BID we are required to prepare an annual report. The annual report includes proposed work plan and detailed budget for the upcoming year. You can find a copy of the annual report from 2019 below. The Petaluma Downtown Association oversees the administration of the BID but the BID Advisory Committee prioritizes projects and budgets. See the below tab to learn more about BID meetings and how to get involved.
Business Improvement District assessments are levied on the basis of the estimated benefit to the businesses and property within the BID area.A BID may assess property according to zones of benefit, in relation to the benefit being received by businesses within each zone. The BID assessment is billed annually. See the BID map above to view area boundaries and zones. As shown below, the assessment schedule is as follows:
Important note: Retail, restaurant and service businesses will be charged on size which will be determined by number of employees, either full-time or the equivalent made up of multiples of part-time employees while Antique Collectives will be charged by number of business licenses active within one location.
BUSINESS TYPE DEFINITIONS
Retail, Restaurant and Antique Collectives: Businesses that buy and resell goods or comestibles. Examples are clothing stores, shoe stores, office supplies and antiques shops as well as businesses that sell prepared foods and drinks.
Service Businesses: Businesses that sell services. Examples are beauty and barbershops, repair shops, most automotive-orientated businesses, entertainment businesses such as theaters, etc.
Lodging: Includes renting rooms by the day or week to community visitors.
Professional Businesses: Includes: Architects, Engineers, Attorneys, Dentists, Doctors, Accountants, Optometrists, Realtors, Insurance Offices, Mortgage Brokers and most other businesses that require advanced and /or specialized licenses and/or advanced academic degrees.
Financial Institutions: Includes Banking, Savings, Loan and Credit Unions.
Join us at our monthly BID Advisory Committee meetings held at Hotel Petaluma, 205 Kentucky Street in the Conversation Room on the first floor at 8:45 am. Meeting are held every second Tuesday of the month and all BID members are invited to attend.