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Santa Clause is coming to town!
by Petaluma Downtown on 
 Join us downtown on November 30th for a day full of holiday festivities, community, and family fun!

Starting at 11:30am in River Plaza Shopping Center, help us welcome Santa & Mrs. Clause as they sail up the Petaluma river on a Lind Marine tugboat. While you wait for Santa's Riverboat Arrival, enjoy live entertainment from Petaluma Pete and check out the costumed dancers from the Petaluma School of Ballet's "Nutcracker."
Once Santa and Mrs. Clause arrive they will be available for family photos. At 1:30pm we will be closing the line for photos so that we can get Santa off to his next visit in  Petaluma's Theater Square for the  Annual Tree Lighting Ceremony!
The Annual Tree Lighting Ceremony takes place in Theater Square from 5:30-7:30pm. Enjoy a live performance from the PJHS band, piano playing from Petaluma Pete, balloon twisting, and more as you wait for the much anticipated tree lighting countdown!
Wondering what to do between 1:30 and 5:30pm? Bring your Christmas list downtown and enjoy the Small Business Saturday sales! All day on November 30th we will be celebrating Small Business Saturday keeping our money local by shopping local!
Spend the November 30th with us, as we welcome the holidays to our town and celebrate community!
See you then!

Santa will need to head out to see other boys and girls around the world at 1:30 p.m.

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by Petaluma Downtown on 




Date: Halloween Day – October 31st  3 – 5:30pom


Location: Historic Downtown Petaluma


Join us for a safe and spooktacular time in Downtown Petaluma, it’s always a fun and social time for all the family.


Calling all Boogey Men, Ghosts, Goblins, and Witches for a fun filled creepy crawl throughout the Downtown.  Join over 80 participating Merchants for a fun and safe community Halloween for the whole family and goodies for costumed kids 12 and under.  


A Trick or Treat Trail map will be available for you at participating merchants on: Kentucky St, 4th St, Western Ave, Petaluma Blvd, 2nd St, “C” St., Theater Square and the Golden Eagle Shopping Center. Also watch out for our staff roaming around handing them out.


Download the official Trick or Treat Trail Map on our website:  and look for participating businesses with orange and black balloons on their store front. It's going to be a hauntingly "ghoulish" time in Downtown Petaluma, so don't miss fun!


For more information call the Petaluma Downtown Association at

762-9348 or visit them online

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Incredible Shopping Awaits!
by Petaluma Downtown on 

The historic downtown district transforms into an open air marketplace for the Fall Antique Faire. Treasure hunt among over 200 vendors, stroll around iron-front buildings, one of a kind stores, and an incredible array of restaurants and cafes. The show has a nice variety of estate jewelry, linens, furniture, art, kitchenware, vintage décor, books and all kinds of unusual collectables to suit everyone's budget.

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PDA wins CalFest Awards!
by Petaluma Downtown on 

Each year, the Petaluma Downtown Association enters items from their marketing efforts from various events held throughout the year. We have won numerous awards every year, including 4 in 2014, 3 in 2015 & 16, 5 in 2017 and last year's marketing efforts won three awards for 2018.
They are:
FIRST PLACE for the T-shirt design of the Art & Garden Festival
FIRST PLACE for the Button design of the Butter & Egg Days
FIRST PLACE for the Ad design for the Art & Garden Festival

Design of all items starts with Lisa Krieshok with input from Marie McCusker. Together they have made an award-winning team for the last 12 years. Congratulations!

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Sidewalk Sale 7/25-7/27
by Petaluma Downtown on 

You are not likely to see deals like this very often. The downtown merchants are offering generous discounts for the next three days. Grab your friends and your shopping list and snap up the bargains before they are gone. You don't want to miss this! Click here for list of participating merchants.

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Art & Garden Festival Sunday July 14th
by Petaluma Downtown on 

Join in the fun this Sunday, July 14th, 11 am - 5pm for the 18th  annual Petaluma Art & Garden Festival. 

People from all over the Bay Area come to Pelaluma, Sonoma County to ejoy a summer day in our beautiful, historic Downtown seeking a treat for all of the senses - from the high caliber of local food tastings, fine wines, craft beers, cider, spirits and cocktails there is something for everyone's taste. Live music on 2 stages with our an incredible headliner "The Space Orchestra, guaranteed to blow your mind with their rendition of Joe Cockers "Mad Dogs & Englishmen". see our full line up which includes The Un AmOur Band (Reggae) The HOTS - Old school rock, and Grace Amulet & Kerry Fogarty bring a hipster twist on old and new classics. Accoustic stage presented by Ray's Deli & Tavern. 

Over 145 talented artisans will be showcasing their talents that range from garden art, photography, beautiful jewelry, a children's boutique, plants and incredible one-off designs and creative art only found at small venues (we hand pick every vendor or originality and quality).    Free kids area designed to connect you with your little ones with crafts, story time and parallel Play with Artful Arrangements. 

Experts are on hand from the Petaluma Garden Club and Sonoma County Master Gardners to answer gardening questions.  Figure out how to grow vegetables in tricky Petaluma adobe soil and what makes a garden organic.

Call us for more info on (707) 762 9348 visit our facebook page or click on the Art & Garden Festival on our website.

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Application Deadline Quickly Approaching
by Petaluma Downtown on 

Anyone interested in getting a booth space at the Art & Garden Festival this year, hurry up! Deadline for applications is June 7. With only 125 spaces available, you will be in prestigious company. All of our handmade vendors are juried, so quality and presentation is of utmost importance. For more information, and to get an application, go to

Festival takes place on July 14 in downtown Petaluma.

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Buy Your Buttons Now
by Petaluma Downtown on 

Buy your Friends of the Parade Button and you can get discounts from merchants all over town! For only $5, you get a commemorative button to wear and show your Petaluma Pride!

There are over 40 merchants in Petaluma that will give you a discount or freebies just for wearing your button.

Want a discount on that show you've been wanting to see at the Mystic? Check!
Want a discount at that restaurant you've been meaning to try? Check!
Want a discount on that tattoo you've always wanted? Check!
Want a discount on the stores you frequent anyway? Check!

Don't miss out on this opportunity - buttons are on sale now at:
Raleys, Petaluma Market, Crown Hair Salon, Lombardi's BBQ & Deli and Petaluma Visitor's Center.

Button discount good from April 20-28 only. ACT NOW

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Pint Night April 3
by Petaluma Downtown on 

Join us Wednesday, April 3 and bring your friends. This is one of the ways we raise money to help keep our beloved parade! Since PDA is a nonprofit, we need all the help we can get in raising funds to put on the Butter & Egg Days Festival. The parade is the largest one north of the Golden Gate that attracts thousands of visitors to town and creates a revenue for many businesses. Please help us continue to do so by attending Pint Night anytime between 2 and 9pm.
Every pint purchased contributes $1 to our parade.
You can also purchase buttons and posters starting at 4pm.
Bassel and the Supernaturals will be entertaining the crowd at 4:20.
See you there!

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Local Businesses Get Discounts for B&E
by Petaluma Downtown on 

If you are a Petaluma Business and would like to get a space at the Butter & Egg Days Festival which sees close to 30,000 people from 10am to 5pm on April 27, 2019 - you can get a discount! AND if you are a PDA Member, you get an even bigger discount!
So don't delay! Apply Now!

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