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Street Closures
by Petaluma Downtown on 

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Art & Garden Festival turns Sweet 16
by Petaluma Downtown on 

The Art & Garden festival, one of Petaluma's most loved events turns sweet sixteen this year and celebrating the SUMMER OF LOVE!  Join us from 11 am to 5 pm, on July 9th, 2017, for a fun filled day for all the family. Once again we'll host fine local crafters, artisans, gardeners, live music on two stages and an array of local wineries, breweries, restaurants & fine food purveyors will offer tastings.


This event is free to attend, but you have to purchase a Tasting Package in order to partake in all the great wine, craft beer, cocktails and food tasting.

Not the typical street fair, vendors are handpicked quality vendors with creative home and garden décor, jewelry, arts and more. With 145 booths of unusual, unique, handmade items this event has something for everyone’s taste and budget.

Experts will be on hand from The Petaluma Garden Club and Sonoma County Master Gardeners to answer gardening questions. Figure out how to grow vegetables in tricky Petaluma adobe soil and what makes a garden organic.

While the parents are eating and dancing, the kids can enjoy will the children’s corner, were the Casa Cheer Team will FREE hands-on arts and crafts, face painting, hair tinsel, bounce house, and sing-along’s with the Princesses of Hope, Love & Magic. Artful Arrangements will have a booth for parents and their children to bond with parallel play.

Bring your own washable chalk and have fun with your friends, your kids or just by yourself at the free Chalk Art competition, taking place from 11 a.m. to 4 p.m. You can enter anytime after 10:45 a.m. at the booth on the corner of “B” and Fourth streets. Adults and children of all ages and abilities can enter. Voting will end at 3pm and is by public choice; winners will be announced onstage at 4 p.m.’

Although gardeners and shoppers will have a lot to keep themselves busy, they will also be swirling fine wines from local wineries like Adobe Road, Karah Estate, Barber Cellars, Sonoma Portworks and Sonoma Coast Spirits. Local favorite brews from Lagunitas, 101 North Brewing and Dempsey’s will be poured and sampling culinary food delights from a wide variety of local restaurants. Premier Sponsors Rocky and Rosie Chicken will be serving delicious sweet and spicy chicken wings and bourbon blackened chicken skewers.

Be sure to bring your taste buds as you are in for a real treat,  Preferred Sonoma Caterers are serving a yummy Greek taco’s and their famous chocolate chip cookies. Fit for a King serving a delicious chicken arugula salad, Nick's Cove will be presenting their memorable prawn Louis, Sauced bringing their BBQ magic, Berts Deserts, Wine by the Slice and there is so much more!

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Sidewalk Sale!
by Petaluma Downtown on 

July 27, 28, & 29
Petaluma Downtown Sidewalk Sale!

Amid the beautiful historic buildings, one of a kind stores, an incredible array of restaurants and cafes, guests can find incomparable bargains all while shopping local and supporting our local business owners!

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Art & Garden Festival
by Petaluma Downtown on 

Times: 11am – 5pm

Phone: 707-762-9348


Location: Fourth Street from B St to Western Ave and the A Street Parking Lot


A showcase of Petaluma's artistic and horticultural splendor, the 16th annual Art & Garden Festival returns for another day long celebration of music, food, wine, art and garden. As its name implies, the Art & Garden Festival honors the arts and horticulture produced in the Petaluma area with an array of local art, garden accessories, fine crafts and handmade jewelry, in addition to food & wine tasting.


Many local restaurants will be offering samples of their cuisine. Wineries and Creameries will offer food pairings of cheeses, breads, fruits and ideas for savoring food and wine. Live bands will be performing on stage all day, covering a variety of music styles, all guaranteed to have you dancing in the streets.  Over 100 booths filled with beautiful arts and crafts, gardeners, farmers, community organizations and merchants.

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Street Closures to be Expected
by Petaluma Downtown on 

Heads up! Petaluma Blvd S (Mountain View to H Street), H Street (Petaluma Blvd S to 2nd Street), Intersection of G & 2nd Street will have lane closures from 7-5pm from May to October. For more information call Public Works at 707-778-4556

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Butter & Egg Days Opening Ceremony on Saturday, April 20th
by Petaluma Downtown on 

The weeklong celebration of Petaluma’s history and heritage kicks off on Saturday, April 22  at noon at The Petaluma Historical Museum, 20 Fourth St. with the Opening Ceremony for the Butter & Egg Days and Petaluma History Week.


The Petaluma Downtown Association’s parade committee will introduce the recipient's of this year’s Good Egg Award, John Maher, aka “Petaluma Pete”.   In keeping with the  this year’s parades  “Petaluma – City of Makers!” John was awarded this honor as  “maker of music” for his contribution to his positive promotion of the city, and good works in advocating for music into schools.  Mayor David glass will read his proclamation and announce the opening of History week.


The parade grand marshal this year is dedicated to one of Petaluma’s most famous “makers” Lagunitas Brewing Company.


The Butter & Days committee is honoring Lagunitas as a maker of community partnerships through their programs to non-profits and for making wonderful craft beer that delights fans throughout the world.


Both the Good Egg and grand marshal will ride in the Butter & Egg Days Parade which takes place Saturday, April 29th at noon in Downtown Petaluma. The parade is celebrating its 36th anniversary honoring Petaluma’s ingenious makers, innovative entrepreneurs, producers and inventors from our past and present.  The “Maker” theme gives us the opportunity to honor our community of creative, curious people that make Petaluma shine!


For more information, call 762-9348 or visit

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Good Egg
by Petaluma Downtown on 

With the 2017 parade theme “Petaluma – City of Makers,” the Butter & Egg Days committee has selected “maker of music” advocate John Maher as this year’s Good Egg. The Good Egg award is presented to a Petaluman who supports, preserves and contributes to the positive promotion of the city. Maher will be introduced at the Butter & Egg Days Opening Ceremonies at noon on April 22 at the Petaluma Historical Library & Museum and ride in the parade on April 29th.


Maher, who is better known to the community as sidewalk busker Petaluma Pete, is an evangelist for making music, especially in schools. For the past 10 years, the ubiquitous Petaluma Pete has spread his music-maker message by playing on most every street corner and downtown event, encouraging kids to participate by pushing down on the piano keys, many for the very first time in their lives.


As Veterans Day Parade organizer Steve Kemmerle said in his Good Egg nomination form, “If you had an event or opening, John was always there.”


As the former communications director for NAMM (International Music Products Association), Maher was exposed to the research demonstrating the extensive benefits of making – not just listening to – music. That prompted his inspiration to combine Petaluma tourism with making music, by seeding the town with sidewalk pianos as a way to attract visitors and give parents the opportunity to witness the positive impact that interaction with a musical instrument can have on their children. There are currently 13 pianos indoors and outside throughout town.


Maher’s making isn’t limited to making music; he is a multi-talented maker of videos, business strategies and social media content. Maher left the corporate marketing world and started his own agency when he moved to Petaluma in 2007, becoming a virtual one-man band of positive promotion for the community. Maher estimates that he has produced over 200 videos about Petaluma in addition to his work marketing local businesses and non-profits.


Maher has recently created an educational video explaining the benefits of making music:

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Lagunitas honored as 2017 Butter & Egg Days Parade Grand Marshal
by Petaluma Downtown on 

One of Petaluma’s most famous “makers,” Lagunitas Brewing Co., has been selected as the 2017 parade grand marshal. With the theme, “Petaluma – City of Makers,” the Butter & Days committee is honoring Lagunitas as a maker of community partnerships through their programs to non-profits. And Lagunitas also makes a beer – about 920,000 barrels of it – that is beloved by craft beer fans throughout the world.


“Early on we wanted to partner with communities,” says Karen Hamilton, Lagunitas’ director of communications for the past 12 years. The company didn’t have a lot of money but we did have beer. It’s part of our culture that if we can give back, we should give back. As we expand into other communities, every location will have a non-profit component.”


Lagunitas makes partnerships in the community through a variety of programs designed to support non-profits. On Monday and Tuesdays, Lagunitas’ tap rooms in every city in which they have a brewery are closed to the public but made available to non-profits for fundraising events.


Making their space available is just the beginning of Lagunitas’ generosity. In addition to providing staff at the fundraisers, they turn beer into cash by donating the proceeds from the evening’s beer sales back to the non-profit. The effect ripples into the community because the more funding, the better a non-profit can serve its constituents.


And if your organization can’t go Lagunitas, they will come to you, gladly providing in-kind donations such as kegs or auction packages for non-profit fundraisers and events at other venues.


To further support non-profits, Lagunitas initiated its Community Grant Program last year, offering grants of $1,000 to $5,000 to non-profits with a focus on animal welfare, the arts and music education. Unlike many organizations that tout their total giving, Lagunitas wants the non-profits, not them, to be the organization that is recognized for their good work. 


Hamilton says though Lagunitas has grown to 800 employees, the company culture has never changed. “We’re honored to be recognized not just for making some darn good beer but also for the good things we’re able to do for one another and the community.”

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Button Launch Fundriaser at Lagunitas!
by Petaluma Downtown on 

Join us for a Butter & Egg Days Fundraiser & Button Launch at Lagunitas Tap Rom & Beer Sanctuary for a fun night of dinner, dessert, music and drinking!

Enjoy a delicious Lombardi's BBQ dinner featuring Rocky and Rosie Chicken and southern style sides. Grab a homemade ice cream bar from the scrumptious Mariposa Ice Creamery and peruse the various raffle items donated by local merchants. This years featured band D'bunchovus.

Buy your 2017 Friends of The Parade button while you're there or if you already have your button, wear it and either way you'll receive a free raffle ticket! Your button will give you exclusive discounts at select, local downtown stores the week leading up to the Parade!

Advanced tickets will be available for purchase now!

All proceeds go to benefit the Butter & Egg Days Parade.

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Button Launch Fundraiser & Calfest!
by Petaluma Downtown on 

Earlier this month the PDA staff of two took the treacherous journey to stormy Reno, NV to attend Calfest!

What is Calfest you ask?

The purpose of CalFest is to assist members in achieving the goals of their events by providing opportunities for improvement through networking, education, and leadership development. One of the benefits of a CalFest membership is we get the opportunity to enter our materials into the CalFest Celebration Awards. Entries, for a possible 19 awards, are based on three budget classifications in categories ranging from Event Photos to Best Newspaper Ad, Best Promotional and Commemorative Posters, Media/Press Kit, TV Commercial or PSA and many more. 

We are pleased to announce that the PDA took home 3 first place awards! One for the Art & Garden Festival Poster and two for Butter & Egg Days Parade including one for our annual pull out section in the Argus and one for our commemorative Friends of the Parade button! It seems the love for our hometown parade extends it reach even a state over!

If you would like to support the Butter & Egg Days Parade be sure to get your tickets for the Button Launch Fundraiser (tickets available soon) and like our Facebook page for updates on the preforming artists, who is on the menu, and what kind of raffle items have been donated! See you there!

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