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Application Deadline Quickly Approaching
by Petaluma Downtown on 

Anyone interested in getting a booth space at the Art & Garden Festival this year, hurry up! Deadline for applications is June 7. With only 125 spaces available, you will be in prestigious company. All of our handmade vendors are juried, so quality and presentation is of utmost importance. For more information, and to get an application, go to

Festival takes place on July 14 in downtown Petaluma.

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Buy Your Buttons Now
by Petaluma Downtown on 

Buy your Friends of the Parade Button and you can get discounts from merchants all over town! For only $5, you get a commemorative button to wear and show your Petaluma Pride!

There are over 40 merchants in Petaluma that will give you a discount or freebies just for wearing your button.

Want a discount on that show you've been wanting to see at the Mystic? Check!
Want a discount at that restaurant you've been meaning to try? Check!
Want a discount on that tattoo you've always wanted? Check!
Want a discount on the stores you frequent anyway? Check!

Don't miss out on this opportunity - buttons are on sale now at:
Raleys, Petaluma Market, Crown Hair Salon, Lombardi's BBQ & Deli and Petaluma Visitor's Center.

Button discount good from April 20-28 only. ACT NOW

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Pint Night April 3
by Petaluma Downtown on 

Join us Wednesday, April 3 and bring your friends. This is one of the ways we raise money to help keep our beloved parade! Since PDA is a nonprofit, we need all the help we can get in raising funds to put on the Butter & Egg Days Festival. The parade is the largest one north of the Golden Gate that attracts thousands of visitors to town and creates a revenue for many businesses. Please help us continue to do so by attending Pint Night anytime between 2 and 9pm.
Every pint purchased contributes $1 to our parade.
You can also purchase buttons and posters starting at 4pm.
Bassel and the Supernaturals will be entertaining the crowd at 4:20.
See you there!

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Local Businesses Get Discounts for B&E
by Petaluma Downtown on 

If you are a Petaluma Business and would like to get a space at the Butter & Egg Days Festival which sees close to 30,000 people from 10am to 5pm on April 27, 2019 - you can get a discount! AND if you are a PDA Member, you get an even bigger discount!
So don't delay! Apply Now!

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Good Egg Nominations Accepted for 2019
by Petaluma Downtown on 

The Good Egg Award is presented annually to a Petaluman whose effort over time has helped highlight, preserve and contribute to the positive promotion of the city of Petaluma. The goal of The Good Egg award program is to encourage all to become advocates of the unique qualities of Petaluma and to act as ambassadors for Petaluma’s heritage in our day to day lives. The Good Egg should be a role model for this.

If you are interested in nominating someone for this award, please click here to go to our online nomination form.


Or you can call the office and we will mail you a hard copy to download.


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Butter & Egg Sponsor Opportunities
by Petaluma Downtown on 

Wonder how we keep the parade MOOving?
We get sponsors! There are some incredible sponsor opportunities available for businesses that wish to get more involved in their community. Please click here for a list of open sponsorships.
If you don't see what you want, call us and we can tailor a sponsorship for you.

Marie at 707-762-9348 - Sponsorship Coordinator

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Calling all Antique Faire Vendors!
by Petaluma Downtown on 

The Petaluma Downtown Association is now accepting applications for the Spring Antique Faire, taking place on April 28 as part of the Butter & Egg Days Celebrations. Please CLICK HERE for online application.
This 34 year old Faire has over 200 vendors adorning the historic downtown district and has something for everyone.
Only authentic vintage items, antiques and collectibles are found here, so it makes for a wonderful shopping experience.
Deadline to apply is March 8.

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Helping Coast Guard Families
by Petaluma Downtown on 

Grocery Outlet (Petaluma, CA) will add 20% of their own money to your financial support, regardless of the amount you choose to donate!

Announcing a new collaboration to help our Petaluma Coast Guard families. You now have a clear path to getting your donation directly to those Petaluma Coast Guard families who need it the most while DC works things out.

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Parade Entries now accepted
by Petaluma Downtown on 

Early Bird Entry Deadline:

Monday, March 8


Parade Date: Saturday, April 27, 2019

Start Time: 12:00 noon (rain or shine)

Location: Downtown Petaluma, California


Entry Application NOW AVAILABLE online at the link here  

(Kids Parade entry is available on the same link)

Hard copy applications available upon request.


 Theme: “It’s Always Punny in Petaluma” Celebrating all that is udderly egg-ceptional in Sonoma County and Clo’s 50th Birthday! Petaluma is a vibrant, engaged community and home to so many wonderful businesses; agricultural, production, manufacturing, libations, incredible nonprofits and of course Clo the Cow, whose “punny” journey can be traced back to the 60’s with Clovers famous, witty puns and memorable billboards.

This year we are paying special homage to Clo as she turns 50 and all that is good in PetaMooma! (Bare with us – it is going to be fun).

Parade entries: Required to be entertaining, creative and exciting. Participate with a float, push float, band, colorful costumes, uniformed attire, drill, dance team or comical routines, antique or unique vehicles, etc. Think out of the box! All parade entries will be selected based on how well they theme their presentations around the Parade theme of:   “It’s Always Punny in Petaluma” Celebrating all that is udderly egg-ceptional in Sonoma County and Clo’s 50 Birthday.

How punny are you? – Please use puns wherever you can! Judges will give extra consideration for creative puns!

Some Parade theme ideas for entrants to start your thinking:

·        Pay Homage to Clo’s Herd-day – Wishing Clo a Happy 50th Birthday

·        Celebrating PetaMOOma – Anything that makes Petaluma shine

·        Celebrating our ComMOOnity – celebrating your nonprofit, community groups, etc

·        Celebrating all that is MOO - (actually that’s you or anything new)

·        Celebrating Sonoma COWnty – Sonoma County has so much to offer – show us!

·        Anything udderly egg-ceptional that puts Petaluma on the map

·        Visual pun signage

Parade Route: One mile – The parade will start at the corner of D Street and Fourth Street. It will proceed on Fourth Street to Kentucky Street, right onto Washington Street, right onto Petaluma Boulevard North to Petaluma Boulevard South and end at D Street.

Anticipated Attendance: 25,000 +

Parade organizers will approve applicants. Notification of acceptance will be emailed.

Clover Kids Parade: Clover Sonoma is again sponsoring a Parade for youngsters.  It will start at 11:30 a.m. at 4th and D St. and move along the regular parade route to the Kids Area in the A Street Parking Lot, approx. 4 blocks. Only pre-schools, primary grade classes or clubs, mothers clubs, and other similar groups will be in this parade.


Respond early to be considered for placement in our parade.


For updated information on the parade, please visit our website at

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Volunteers Needed for Parade
by Petaluma Downtown on 

Applications are now available to contribute your energy and enthusiasm to our ever popular parade. It definitely takes a village. Please consider volunteering your time to help us create the community feeling of pride.

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