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Button Launch Fundriaser at Lagunitas!
by Petaluma Downtown on 

Join us for a Butter & Egg Days Fundraiser & Button Launch at Lagunitas Tap Rom & Beer Sanctuary for a fun night of dinner, dessert, music and drinking!

Enjoy a delicious Lombardi's BBQ dinner featuring Rocky and Rosie Chicken and southern style sides. Grab a homemade ice cream bar from the scrumptious Mariposa Ice Creamery and peruse the various raffle items donated by local merchants. This years featured band D'bunchovus.

Buy your 2017 Friends of The Parade button while you're there or if you already have your button, wear it and either way you'll receive a free raffle ticket! Your button will give you exclusive discounts at select, local downtown stores the week leading up to the Parade!

Advanced tickets will be available for purchase now!

All proceeds go to benefit the Butter & Egg Days Parade.

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Button Launch Fundraiser & Calfest!
by Petaluma Downtown on 

Earlier this month the PDA staff of two took the treacherous journey to stormy Reno, NV to attend Calfest!

What is Calfest you ask?

The purpose of CalFest is to assist members in achieving the goals of their events by providing opportunities for improvement through networking, education, and leadership development. One of the benefits of a CalFest membership is we get the opportunity to enter our materials into the CalFest Celebration Awards. Entries, for a possible 19 awards, are based on three budget classifications in categories ranging from Event Photos to Best Newspaper Ad, Best Promotional and Commemorative Posters, Media/Press Kit, TV Commercial or PSA and many more. 

We are pleased to announce that the PDA took home 3 first place awards! One for the Art & Garden Festival Poster and two for Butter & Egg Days Parade including one for our annual pull out section in the Argus and one for our commemorative Friends of the Parade button! It seems the love for our hometown parade extends it reach even a state over!

If you would like to support the Butter & Egg Days Parade be sure to get your tickets for the Button Launch Fundraiser (tickets available soon) and like our Facebook page for updates on the preforming artists, who is on the menu, and what kind of raffle items have been donated! See you there!

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Good Egg Nominations!
by Petaluma Downtown on 

“Good Egg” Award Nominations Due February 27

Do you know a person who helps us all remember Petaluma’s heritage and how proud we should be of Petaluma and Petalumans contributions to our lives? The Butter & Egg Days Parade is looking for a Good Egg who has done just that.
This award honors the people who work to promote Petaluma and keep Petaluma’s history alive for all of us. The Good Egg is introduced at Butter & Egg Days Opening Ceremonies which will be held this year on Saturday, April 22, at Noon at the Petaluma Historical Museum. The Good Egg will also ride in the Butter & Egg Days Parade, on Saturday, April 29.
The Good Egg Award was revived 34 years ago by the Butter and Egg Days Committee (Petaluma Downtown Association) to recognize a legacy of positive promotion of Petaluma. The original creator was Bert Kerrigan, who worked from 1918 to 1926 as Chamber of Commerce Manager in the days when chickens ruled the Petaluma roost. Kerrigan established international recognition of our city as a center of agriculture and commerce. His promotions included National Egg Day celebrations, which inspired the creation of our current Butter & Egg Days. Kerrigan made the town famous by christening it “The World’s Egg Basket.”
Good Egg Nomination Forms are available at online and at the Petaluma Downtown Association Office, 210 Lakeville St. (historic depot building). Or email to have one emailed to you or call 762-9348 and we will mail it to you.
Send a Good Egg Nomination Form or letter to: The Good Egg Award Committee, c/o Petaluma Downtown Association, 210 Lakeville Street, Petaluma, CA, 94952. You may fax it to 707-283-0528 or email to
All applications must be received by Monday, February 27, 5 p.m.

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Taste the Winning Brew!
by Petaluma Downtown on 

When: Saturday, February 11 at high noon
Where: Taps, Petaluma 54 E. Washington Street

Grab yourself a pint of Pow Pow Coffee Stout and raise a toast to the winning brewers Rick Paauwe and Kyle Hebert!

We invite you to celebrate with us as we gather for the launch of the winning recipe from our 2nd Annual Sonoma County Home Brewers Competition that was held in 2016.

Enjoy good food, good friends, and good brew! More information & details for this years 2017 Sonoma County Home Brewer Competition will be available.

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Petaluma on New Years!
by Petaluma Downtown on 

Ring in 2017 in style in Petaluma, with a bevy of local festivities planned for Dec. 31 to welcome the new year.

New Year’s Eve Gala

Sky Hill Cultural Alliance and the Petaluma Museum Association will present the eighth annual New Year’s Eve Gala from 6-8 p.m. at the museum, located at 20 Fourth St. The concert will feature music from Beethoven and Tchaikovsky’s String Sextet performed by musicians from the San Francisco Symphony.

Tickets for downstairs seats are $50 and balcony seats are $70. Visit for tickets or more information.

First annual Rivertown Ball

The inaugural Rivertown Ball is set for 8 p.m. at the Veterans Memorial Hall, at 1094 Petaluma Blvd. South. The fundraiser for the Friends of the Petaluma River will feature San Francisco’s psychedelic soul band Monophonics, Point Reyes Station’s genre-defying pop group El Radio Fantastique and Sonoma County’s own Oddjob Ensemble. Tobias the Mystic Man will also perform magic and circus acts.

Tickets are $70 at

New Year’s Eve in Vienna

Head to Hermann Sons Hall at 860 Western Ave. to be transported to a magical New Year’s Eve in Vienna at 8:30 p.m. A buffet-style gourmet dinner with traditional Viennese dishes and desserts will be served, and guests can listen and dance to the Strauss Waltzes with live orchestra until midnight, when there will be wines and a champagne toast to ring in 2017.

The $150 tickets benefit Sky Hill Cultural Alliance, which helps bring classical music to the community. Visit for tickets or more details.

New Year’s Eve toasts

Pub Republic will host a kid-friendly New Year’s Eve celebration at 7 p.m. with complimentary champagne for adults, and sparkling cider for the little ones, as well as a balloon drop. A second champagne toast for adults will be held at 9 p.m. with a balloon drop, along with a showing of the Time’s Square Ball Drop. Pub Republic is located at 3120 Lakeville Highway. Visit or call 782-9090 to make a reservation for any time between 4:30 to 5:30 p.m. to participate in the 7 p.m. toast, or from 7:30-8:30 p.m. for the 9 p.m. toast.

Bowl the night away

Roll to AMF Boulevard Lanes to snag a “Ball Drop Package,” which features unlimited bowling from 9 p.m.-1 a.m., a gourmet buffet and a champagne toast when the clock strikes midnight. Visit or call 762-4581. The venue is located at 1100 Petaluma Blvd. South.

‘Red Hot Mama’

Catch a show at Cinnabar Theater, which will host a New Year’s Eve performance of the musical “Red Hot Mama: The Sophie Tucker Story.” The show chronicles the story of the first lady of show business, the “Last of the Red Hot Mamas,” whose career spanned 60 years. The performance contains the music and history of burlesque, vaudeville, Broadway, and Las Vegas in a critically acclaimed one-woman musical biography of the entertainment legend, written by and starring Sharon McNight.

Attendees are encouraged to dress in ’20s garb for the performance, which will also feature drinks at a no-host bar, dessert and a post-show Q&A. Tickets to the 9:30 p.m. show are $70 for adults and $65 for those 18 and under. Visit for details or to buy tickets to the show at 3333 Petaluma Blvd. North.

Big Easy bash

Sebastopol reggae act Sol Horizon will perform at The Big Easy’s New Year’s Eve bash along with Willow and Hound. Doors open at 6:30 p.m. Tickets to the show at 128 American Alley are $25. Visit or call 776-8461 for more information.

Music at Jamison’s Roaring Donkey

Petaluma’s The Grain, Saffell and Mike Salini Band will perform at Jamison’s Roaring Donkey starting at 9 p.m. The bar is located at 146 Kentucky St., see for details.

Twin Oaks Roadhouse concert

Soul-funk outfit The Marshall House Project will take the stage at Twin Oaks Roadhouse for a 9 p.m. show. Petaluma’s own Highway Poets is also on the bill. Tickets are $25 and the bar is located at 5745 Old Redwood Highway. Visit for details.

Mystic Theatre’s New Year’s Eve Bash

Foreverland, billed as an “electrifying 14-piece tribute to Michela Jackson” will hit the Mystic Theatre for a New Year’s Eve show beginning at 9:30 p.m. Tickets to the show at 23 Petaluma Blvd. North are $50. Call 765-2121 or visit for details.

This article and more can be found at the ARGUS-COURIER website

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Lighted Boat Parade
by Petaluma Downtown on 

A flotilla of decorated boats will illuminate the Petaluma River Turning Basin in Historic Downtown to celebrate the holiday season on Saturday December 17th.  

            Individual boaters and the local yacht clubs join in the Petaluma Lighted Boat Parade every year.  Boats aglow with colored lights and holiday decorations start from the Petaluma Marina at dusk (about 6 p.m.) to sail into the Historic Downtown Harbor against the darkening sky.

            The flotilla remains on view all night long in the Turning Basin.  Following the Lighted Boat Parade, visitors and local residents mingle in Historic Downtown, gathering to dine, drink hot chocolate, snack and enjoy the remainder of the evening entertaining themselves at the many nearby restaurants & clubs.

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Small Business Saturday!
by Petaluma Downtown on 

November 26th marks the seventh annual Small Business Saturday, a day to support the small businesses that can create jobs, boost the economy and preserve neighborhoods around the country. Petaluma recognizes the importance of supporting small businesses, the jobs they help create, and the culture they instill in local communities.

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2015, 95 million consumers shopped at small businesses on Small Business Saturday and spent an estimated $16.2 billion at independent retailers and restaurants on the day, according to the 2015 Small Business Saturday Consumer Insights Survey.

Join us! Small Business Saturday is a day dedicated to supporting local small businesses and strengthening and celebrating communities across the country. Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting

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Veteran's Day Parade Petaluma
by Petaluma Downtown on 

If you like aircrafts, parades, and an airshow, you'll love the Petaluma Veteran's Day Parade. It's held in beautiful downtown Petaluma. Vintage war birds and sleek air racers fly-in to take part in what has been called the "largest Veterans Day Parade north of the Golden Gate." The Petaluma Veterans Day Parade features war planes that fly in formation over Historic Downtown Petaluma. The parade winds its way north from the starting point at Walnut Park at "D" Street and finishes back at Walnut Park.

The parade begins at 1:00 but you are welcome to head out early as their will be music playing in the gazebo starting at noon. After the parade, enjoy a Veterans Day Program with prayer, Pledge of Allegiance and more.

Image result for veterans day parade petaluma

Image result for veterans day parade petaluma

Kentucky and 4th Streets
From B Street to Washington Street
Petaluma, CA 94952

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Dempsey's Under New Management!
by Petaluma Downtown on 

Last Tuesday Petaluma said a bitter sweet goodbye to Peter & Bernadette, the original owners of Dempsey's  (Sonoma County's oldest brewery!). A celebration with complementary beer and appetizers was held to say the last farewells and welcome new owner Robert at the Hand Over Hootenanny. Peter & Bernadette were proud owners of the thriving restaurant and brewery as well as active community members for 25 years bringing home many awards including Best Burger in a Petaluma's Peoples Choice and another Peoples Choice Award at Battle of the Brews held in Santa Rosa. Although goodbyes are always hard Peter & Bernadette add a note to their blog "It has been an incredible run and we will be forever grateful to all of the friends we have made along the way....We have been blessed with the support of the community and the hard work of our staff...Dempsey’s is one of those places that will live on for many years to come". Peter & Bernadette, thank you bringing Dempsey's to Petaluma, we wish you luck on your next adventure!

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Passport to Christmas - The Fabulous Women
by Petaluma Downtown on 

The Fabulous Women are hosting a Christmas campaign called, "Passport to Christmas!" The proceeds from this campaign will support the local families affected by the recent fire. Fourteen homes were impacted!


This passport includes 75 plus local merchants, including special services and restaurants. When you make a $20 donation to the fire victims you will receive a passport along with 10 FREE raffle tickets for our Festival of Trees Petaluma event. This passport will allow you to shop locally from December 2nd - through Christmas Day at Petaluma businesses and receive 15% off your bill. This is a wonderful way to support local merchants while helping the families who have suffered an incredible loss due to the fire.


This passport is a win win for the entire community ~ Families receive aid and businesses will see more customers shopping and eating at their business. There is NO expense to get your business in this passport. Just contact: Krista Gawronski or send a message to


The passport will go on sale beginning November 1st all the way through December 3rd. We have several anchors in the community supporting this effort. We would like to thank The Petaluma Woman's Club, Petaluma Argus-Courier/ Petaluma360 Petaluma Valley Athletic Club Petaluma Minuteman Press, The Law Offices of Sandra Acevedo, Victoria Webb Photography/Looking Glass Images, and The Bergin Family for their incredible support of our group and making Festival of Trees possible! We have just a few more spots open for "Premier Sponsorship."

Please contact Krista Gawronski to get involved ~ 707 799-2153
Thank you for making Festival of Trees a tremendous success this year. We are proud to support our community and help the local families affected by fires.

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