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Calling all Antique Faire Vendors!
by Petaluma Downtown on 

The Petaluma Downtown Association is now accepting applications for the Spring Antique Faire, taking place on April 28 as part of the Butter & Egg Days Celebrations. Please CLICK HERE for online application.
This 34 year old Faire has over 200 vendors adorning the historic downtown district and has something for everyone.
Only authentic vintage items, antiques and collectibles are found here, so it makes for a wonderful shopping experience.
Deadline to apply is March 8.

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Helping Coast Guard Families
by Petaluma Downtown on 

Grocery Outlet (Petaluma, CA) will add 20% of their own money to your financial support, regardless of the amount you choose to donate!

Announcing a new collaboration to help our Petaluma Coast Guard families. You now have a clear path to getting your donation directly to those Petaluma Coast Guard families who need it the most while DC works things out.

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Parade Entries now accepted
by Petaluma Downtown on 

Early Bird Entry Deadline:

Monday, March 8


Parade Date: Saturday, April 27, 2019

Start Time: 12:00 noon (rain or shine)

Location: Downtown Petaluma, California


Entry Application NOW AVAILABLE online at the link here  

(Kids Parade entry is available on the same link)

Hard copy applications available upon request.


 Theme: “It’s Always Punny in Petaluma” Celebrating all that is udderly egg-ceptional in Sonoma County and Clo’s 50th Birthday! Petaluma is a vibrant, engaged community and home to so many wonderful businesses; agricultural, production, manufacturing, libations, incredible nonprofits and of course Clo the Cow, whose “punny” journey can be traced back to the 60’s with Clovers famous, witty puns and memorable billboards.

This year we are paying special homage to Clo as she turns 50 and all that is good in PetaMooma! (Bare with us – it is going to be fun).

Parade entries: Required to be entertaining, creative and exciting. Participate with a float, push float, band, colorful costumes, uniformed attire, drill, dance team or comical routines, antique or unique vehicles, etc. Think out of the box! All parade entries will be selected based on how well they theme their presentations around the Parade theme of:   “It’s Always Punny in Petaluma” Celebrating all that is udderly egg-ceptional in Sonoma County and Clo’s 50 Birthday.

How punny are you? – Please use puns wherever you can! Judges will give extra consideration for creative puns!

Some Parade theme ideas for entrants to start your thinking:

·        Pay Homage to Clo’s Herd-day – Wishing Clo a Happy 50th Birthday

·        Celebrating PetaMOOma – Anything that makes Petaluma shine

·        Celebrating our ComMOOnity – celebrating your nonprofit, community groups, etc

·        Celebrating all that is MOO - (actually that’s you or anything new)

·        Celebrating Sonoma COWnty – Sonoma County has so much to offer – show us!

·        Anything udderly egg-ceptional that puts Petaluma on the map

·        Visual pun signage

Parade Route: One mile – The parade will start at the corner of D Street and Fourth Street. It will proceed on Fourth Street to Kentucky Street, right onto Washington Street, right onto Petaluma Boulevard North to Petaluma Boulevard South and end at D Street.

Anticipated Attendance: 25,000 +

Parade organizers will approve applicants. Notification of acceptance will be emailed.

Clover Kids Parade: Clover Sonoma is again sponsoring a Parade for youngsters.  It will start at 11:30 a.m. at 4th and D St. and move along the regular parade route to the Kids Area in the A Street Parking Lot, approx. 4 blocks. Only pre-schools, primary grade classes or clubs, mothers clubs, and other similar groups will be in this parade.


Respond early to be considered for placement in our parade.


For updated information on the parade, please visit our website at

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Volunteers Needed for Parade
by Petaluma Downtown on 

Applications are now available to contribute your energy and enthusiasm to our ever popular parade. It definitely takes a village. Please consider volunteering your time to help us create the community feeling of pride.

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Downtown Holiday Open House
by Petaluma Downtown on 

Saturday, December 1st, the downtown will be exploding with merriment. Starting at noon, you can find free entertainment in Putnam Plaza with horse & carriage rides, face painting, balloon animals, caroling, live music, ornament forgings, gift wrapping and more.

In the Bank Building, the small vendor faire will help you shop for those "who have everything" and children's entertainment inthe form of puppet theatre, songs, and storytime with Benedettiville and Love, Hope & Magic.

But that's not all! Around town you will find caricature drawings at Flower Child, harpist and ornament making at Seed Bank, cookie decorating at iLeoni, latke tasting near the Water Street Bridge and more.

For a complete list of entertainment and merchant specials visit our page here.

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Santa's Riverboat Arrival
by Petaluma Downtown on 

When Santa arrives in Petaluma, he leaves his sleigh at home. Instead, he and Mrs. Claus make a uniquely Petaluma arrival. They sail up the Petaluma River on a tugboat and dock at River Plaza Shopping Center on E.Washington to the cheers of hundreds of excited children.

Everyone will get into the spirit of the season with live entertainment by the Pacific Empire Chorus and Petaluma Pete while waiting for Santa and Mrs. Claus to arrive. The Christmas couple are welcomed by costumed dancers from the Petaluma School of Ballet’s “Nutcracker.” Then Santa and Mrs. Claus make their way across the shopping center parking lot – handing out candy canes along the way – where they will be available for family photos in their special tent. Be sure to bring your Christmas wish list!

Don’t’ let the fun stop there! Keep the festive mood flowing by making the short walk to historic downtown Petaluma for Shop Small special offers and activities.

See a short video here>>

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Utility Box Art
by Petaluma Downtown on 

You may have noticed that the utility boxes around town have been getting a make-over. Once the target of graffiti, they are now being transformed into works of art by local Petaluma artists, thanks to the Business Improvement District.

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Join us on Halloween!
by Petaluma Downtown on 
Downtown Trick or Treat Trail

Parents- Be sure to gather your little ghosts, goblins, monsters, Harry Potters, witches on broomsticks and princesses, and join the participating downtown merchants for the annual Trick or Treat Trail.


Date: Halloween day, Wednesday October 31st


Time: 3-5:30 P.M.


Place: Downtown Petaluma merchants on Kentucky St, Fourth St, Western Ave, Petaluma Blvd, 2nd St, “C” St., “B” St., the Putnam Plaza, and the River Plaza Shopping Center


***Participating merchants will have orange & black balloons placed outside their stores.


Come and celebrate a safe and spooktacular time in our wonderful downtown.



For more information contact The Petaluma Downtown Association at 762-9348





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Fall Gathering October 17
by Petaluma Downtown on 

Save the Date for the Fall Gathering of downtown merchants and friends. Find out what's new for the Holiday Open House, what is going on in the Business Improvement District and mingle with your fellow merchants. More details will be emailed out to anyone on our Newsletter Mailing List. If you are not on the list and would like to be, please email

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Call for Antique Vendors
by Petaluma Downtown on 

Applications are now available for Antique Fair vendors. The faire takes place September 30, 2018 in Historic Downtown Petaluma. Attracting residents from all over the Bay Area, and beautiful weather at that time of year, it is one of the most popular antique faires to attend. Go to the Antique Faire page on our website.

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