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Street Closures to be Expected
by Petaluma Downtown on 

Heads up! Petaluma Blvd S (Mountain View to H Street), H Street (Petaluma Blvd S to 2nd Street), Intersection of G & 2nd Street will have lane closures from 7-5pm from May to October. For more information call Public Works at 707-778-4556

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Butter & Egg Days Opening Ceremony on Saturday, April 20th
by Petaluma Downtown on 

The weeklong celebration of Petaluma’s history and heritage kicks off on Saturday, April 22  at noon at The Petaluma Historical Museum, 20 Fourth St. with the Opening Ceremony for the Butter & Egg Days and Petaluma History Week.


The Petaluma Downtown Association’s parade committee will introduce the recipient's of this year’s Good Egg Award, John Maher, aka “Petaluma Pete”.   In keeping with the  this year’s parades  “Petaluma – City of Makers!” John was awarded this honor as  “maker of music” for his contribution to his positive promotion of the city, and good works in advocating for music into schools.  Mayor David glass will read his proclamation and announce the opening of History week.


The parade grand marshal this year is dedicated to one of Petaluma’s most famous “makers” Lagunitas Brewing Company.


The Butter & Days committee is honoring Lagunitas as a maker of community partnerships through their programs to non-profits and for making wonderful craft beer that delights fans throughout the world.


Both the Good Egg and grand marshal will ride in the Butter & Egg Days Parade which takes place Saturday, April 29th at noon in Downtown Petaluma. The parade is celebrating its 36th anniversary honoring Petaluma’s ingenious makers, innovative entrepreneurs, producers and inventors from our past and present.  The “Maker” theme gives us the opportunity to honor our community of creative, curious people that make Petaluma shine!


For more information, call 762-9348 or visit

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Good Egg
by Petaluma Downtown on 

With the 2017 parade theme “Petaluma – City of Makers,” the Butter & Egg Days committee has selected “maker of music” advocate John Maher as this year’s Good Egg. The Good Egg award is presented to a Petaluman who supports, preserves and contributes to the positive promotion of the city. Maher will be introduced at the Butter & Egg Days Opening Ceremonies at noon on April 22 at the Petaluma Historical Library & Museum and ride in the parade on April 29th.


Maher, who is better known to the community as sidewalk busker Petaluma Pete, is an evangelist for making music, especially in schools. For the past 10 years, the ubiquitous Petaluma Pete has spread his music-maker message by playing on most every street corner and downtown event, encouraging kids to participate by pushing down on the piano keys, many for the very first time in their lives.


As Veterans Day Parade organizer Steve Kemmerle said in his Good Egg nomination form, “If you had an event or opening, John was always there.”


As the former communications director for NAMM (International Music Products Association), Maher was exposed to the research demonstrating the extensive benefits of making – not just listening to – music. That prompted his inspiration to combine Petaluma tourism with making music, by seeding the town with sidewalk pianos as a way to attract visitors and give parents the opportunity to witness the positive impact that interaction with a musical instrument can have on their children. There are currently 13 pianos indoors and outside throughout town.


Maher’s making isn’t limited to making music; he is a multi-talented maker of videos, business strategies and social media content. Maher left the corporate marketing world and started his own agency when he moved to Petaluma in 2007, becoming a virtual one-man band of positive promotion for the community. Maher estimates that he has produced over 200 videos about Petaluma in addition to his work marketing local businesses and non-profits.


Maher has recently created an educational video explaining the benefits of making music:

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Lagunitas honored as 2017 Butter & Egg Days Parade Grand Marshal
by Petaluma Downtown on 

One of Petaluma’s most famous “makers,” Lagunitas Brewing Co., has been selected as the 2017 parade grand marshal. With the theme, “Petaluma – City of Makers,” the Butter & Days committee is honoring Lagunitas as a maker of community partnerships through their programs to non-profits. And Lagunitas also makes a beer – about 920,000 barrels of it – that is beloved by craft beer fans throughout the world.


“Early on we wanted to partner with communities,” says Karen Hamilton, Lagunitas’ director of communications for the past 12 years. The company didn’t have a lot of money but we did have beer. It’s part of our culture that if we can give back, we should give back. As we expand into other communities, every location will have a non-profit component.”


Lagunitas makes partnerships in the community through a variety of programs designed to support non-profits. On Monday and Tuesdays, Lagunitas’ tap rooms in every city in which they have a brewery are closed to the public but made available to non-profits for fundraising events.


Making their space available is just the beginning of Lagunitas’ generosity. In addition to providing staff at the fundraisers, they turn beer into cash by donating the proceeds from the evening’s beer sales back to the non-profit. The effect ripples into the community because the more funding, the better a non-profit can serve its constituents.


And if your organization can’t go Lagunitas, they will come to you, gladly providing in-kind donations such as kegs or auction packages for non-profit fundraisers and events at other venues.


To further support non-profits, Lagunitas initiated its Community Grant Program last year, offering grants of $1,000 to $5,000 to non-profits with a focus on animal welfare, the arts and music education. Unlike many organizations that tout their total giving, Lagunitas wants the non-profits, not them, to be the organization that is recognized for their good work. 


Hamilton says though Lagunitas has grown to 800 employees, the company culture has never changed. “We’re honored to be recognized not just for making some darn good beer but also for the good things we’re able to do for one another and the community.”

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Button Launch Fundriaser at Lagunitas!
by Petaluma Downtown on 

Join us for a Butter & Egg Days Fundraiser & Button Launch at Lagunitas Tap Rom & Beer Sanctuary for a fun night of dinner, dessert, music and drinking!

Enjoy a delicious Lombardi's BBQ dinner featuring Rocky and Rosie Chicken and southern style sides. Grab a homemade ice cream bar from the scrumptious Mariposa Ice Creamery and peruse the various raffle items donated by local merchants. This years featured band D'bunchovus.

Buy your 2017 Friends of The Parade button while you're there or if you already have your button, wear it and either way you'll receive a free raffle ticket! Your button will give you exclusive discounts at select, local downtown stores the week leading up to the Parade!

Advanced tickets will be available for purchase now!

All proceeds go to benefit the Butter & Egg Days Parade.

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Button Launch Fundraiser & Calfest!
by Petaluma Downtown on 

Earlier this month the PDA staff of two took the treacherous journey to stormy Reno, NV to attend Calfest!

What is Calfest you ask?

The purpose of CalFest is to assist members in achieving the goals of their events by providing opportunities for improvement through networking, education, and leadership development. One of the benefits of a CalFest membership is we get the opportunity to enter our materials into the CalFest Celebration Awards. Entries, for a possible 19 awards, are based on three budget classifications in categories ranging from Event Photos to Best Newspaper Ad, Best Promotional and Commemorative Posters, Media/Press Kit, TV Commercial or PSA and many more. 

We are pleased to announce that the PDA took home 3 first place awards! One for the Art & Garden Festival Poster and two for Butter & Egg Days Parade including one for our annual pull out section in the Argus and one for our commemorative Friends of the Parade button! It seems the love for our hometown parade extends it reach even a state over!

If you would like to support the Butter & Egg Days Parade be sure to get your tickets for the Button Launch Fundraiser (tickets available soon) and like our Facebook page for updates on the preforming artists, who is on the menu, and what kind of raffle items have been donated! See you there!

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Good Egg Nominations!
by Petaluma Downtown on 

“Good Egg” Award Nominations Due February 27

Do you know a person who helps us all remember Petaluma’s heritage and how proud we should be of Petaluma and Petalumans contributions to our lives? The Butter & Egg Days Parade is looking for a Good Egg who has done just that.
This award honors the people who work to promote Petaluma and keep Petaluma’s history alive for all of us. The Good Egg is introduced at Butter & Egg Days Opening Ceremonies which will be held this year on Saturday, April 22, at Noon at the Petaluma Historical Museum. The Good Egg will also ride in the Butter & Egg Days Parade, on Saturday, April 29.
The Good Egg Award was revived 34 years ago by the Butter and Egg Days Committee (Petaluma Downtown Association) to recognize a legacy of positive promotion of Petaluma. The original creator was Bert Kerrigan, who worked from 1918 to 1926 as Chamber of Commerce Manager in the days when chickens ruled the Petaluma roost. Kerrigan established international recognition of our city as a center of agriculture and commerce. His promotions included National Egg Day celebrations, which inspired the creation of our current Butter & Egg Days. Kerrigan made the town famous by christening it “The World’s Egg Basket.”
Good Egg Nomination Forms are available at online and at the Petaluma Downtown Association Office, 210 Lakeville St. (historic depot building). Or email to have one emailed to you or call 762-9348 and we will mail it to you.
Send a Good Egg Nomination Form or letter to: The Good Egg Award Committee, c/o Petaluma Downtown Association, 210 Lakeville Street, Petaluma, CA, 94952. You may fax it to 707-283-0528 or email to
All applications must be received by Monday, February 27, 5 p.m.

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Taste the Winning Brew!
by Petaluma Downtown on 

When: Saturday, February 11 at high noon
Where: Taps, Petaluma 54 E. Washington Street

Grab yourself a pint of Pow Pow Coffee Stout and raise a toast to the winning brewers Rick Paauwe and Kyle Hebert!

We invite you to celebrate with us as we gather for the launch of the winning recipe from our 2nd Annual Sonoma County Home Brewers Competition that was held in 2016.

Enjoy good food, good friends, and good brew! More information & details for this years 2017 Sonoma County Home Brewer Competition will be available.

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Petaluma on New Years!
by Petaluma Downtown on 

Ring in 2017 in style in Petaluma, with a bevy of local festivities planned for Dec. 31 to welcome the new year.

New Year’s Eve Gala

Sky Hill Cultural Alliance and the Petaluma Museum Association will present the eighth annual New Year’s Eve Gala from 6-8 p.m. at the museum, located at 20 Fourth St. The concert will feature music from Beethoven and Tchaikovsky’s String Sextet performed by musicians from the San Francisco Symphony.

Tickets for downstairs seats are $50 and balcony seats are $70. Visit for tickets or more information.

First annual Rivertown Ball

The inaugural Rivertown Ball is set for 8 p.m. at the Veterans Memorial Hall, at 1094 Petaluma Blvd. South. The fundraiser for the Friends of the Petaluma River will feature San Francisco’s psychedelic soul band Monophonics, Point Reyes Station’s genre-defying pop group El Radio Fantastique and Sonoma County’s own Oddjob Ensemble. Tobias the Mystic Man will also perform magic and circus acts.

Tickets are $70 at

New Year’s Eve in Vienna

Head to Hermann Sons Hall at 860 Western Ave. to be transported to a magical New Year’s Eve in Vienna at 8:30 p.m. A buffet-style gourmet dinner with traditional Viennese dishes and desserts will be served, and guests can listen and dance to the Strauss Waltzes with live orchestra until midnight, when there will be wines and a champagne toast to ring in 2017.

The $150 tickets benefit Sky Hill Cultural Alliance, which helps bring classical music to the community. Visit for tickets or more details.

New Year’s Eve toasts

Pub Republic will host a kid-friendly New Year’s Eve celebration at 7 p.m. with complimentary champagne for adults, and sparkling cider for the little ones, as well as a balloon drop. A second champagne toast for adults will be held at 9 p.m. with a balloon drop, along with a showing of the Time’s Square Ball Drop. Pub Republic is located at 3120 Lakeville Highway. Visit or call 782-9090 to make a reservation for any time between 4:30 to 5:30 p.m. to participate in the 7 p.m. toast, or from 7:30-8:30 p.m. for the 9 p.m. toast.

Bowl the night away

Roll to AMF Boulevard Lanes to snag a “Ball Drop Package,” which features unlimited bowling from 9 p.m.-1 a.m., a gourmet buffet and a champagne toast when the clock strikes midnight. Visit or call 762-4581. The venue is located at 1100 Petaluma Blvd. South.

‘Red Hot Mama’

Catch a show at Cinnabar Theater, which will host a New Year’s Eve performance of the musical “Red Hot Mama: The Sophie Tucker Story.” The show chronicles the story of the first lady of show business, the “Last of the Red Hot Mamas,” whose career spanned 60 years. The performance contains the music and history of burlesque, vaudeville, Broadway, and Las Vegas in a critically acclaimed one-woman musical biography of the entertainment legend, written by and starring Sharon McNight.

Attendees are encouraged to dress in ’20s garb for the performance, which will also feature drinks at a no-host bar, dessert and a post-show Q&A. Tickets to the 9:30 p.m. show are $70 for adults and $65 for those 18 and under. Visit for details or to buy tickets to the show at 3333 Petaluma Blvd. North.

Big Easy bash

Sebastopol reggae act Sol Horizon will perform at The Big Easy’s New Year’s Eve bash along with Willow and Hound. Doors open at 6:30 p.m. Tickets to the show at 128 American Alley are $25. Visit or call 776-8461 for more information.

Music at Jamison’s Roaring Donkey

Petaluma’s The Grain, Saffell and Mike Salini Band will perform at Jamison’s Roaring Donkey starting at 9 p.m. The bar is located at 146 Kentucky St., see for details.

Twin Oaks Roadhouse concert

Soul-funk outfit The Marshall House Project will take the stage at Twin Oaks Roadhouse for a 9 p.m. show. Petaluma’s own Highway Poets is also on the bill. Tickets are $25 and the bar is located at 5745 Old Redwood Highway. Visit for details.

Mystic Theatre’s New Year’s Eve Bash

Foreverland, billed as an “electrifying 14-piece tribute to Michela Jackson” will hit the Mystic Theatre for a New Year’s Eve show beginning at 9:30 p.m. Tickets to the show at 23 Petaluma Blvd. North are $50. Call 765-2121 or visit for details.

This article and more can be found at the ARGUS-COURIER website

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Lighted Boat Parade
by Petaluma Downtown on 

A flotilla of decorated boats will illuminate the Petaluma River Turning Basin in Historic Downtown to celebrate the holiday season on Saturday December 17th.  

            Individual boaters and the local yacht clubs join in the Petaluma Lighted Boat Parade every year.  Boats aglow with colored lights and holiday decorations start from the Petaluma Marina at dusk (about 6 p.m.) to sail into the Historic Downtown Harbor against the darkening sky.

            The flotilla remains on view all night long in the Turning Basin.  Following the Lighted Boat Parade, visitors and local residents mingle in Historic Downtown, gathering to dine, drink hot chocolate, snack and enjoy the remainder of the evening entertaining themselves at the many nearby restaurants & clubs.

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