4th Into the Night



The Downtown 4th Street Shopping District presents their inaugural “4th into the Night,” a festive evening of shopping and holiday cheer after hours. The first three Thursdays of December the 4th Street merchants will be open until 8 pm and will feature products and services tailored for visitors to have unique shopping experiences in the heart of Historic Downtown Petaluma.

Merchants participating in “4th into the Night” include Free Range, Nan Winters, Sonoma Coast Surf and Skate, Knitterly, and Brian’s Comics. Each Thursday, they will feature a different theme. December 3rd is “Charity Night” during which each merchant will designate 10% of sales to local charities including Petaluma Animal Services, Mentor Me, and The Fabulous Women.  “Ladies Night” is December 10th featuring sips of wine, an inspired Daxbury trunk show Switchel Sisters tasting and pampering. The final Thursday on December 17th is “Men’s Night” highlighting local beer, brats, and free gift wrapping.  These evenings are designed to cross everything off your shopping list during a fun relaxing night out!

Stay in town, shop from your local independent retailers, and enjoy a night of surprises.  The Petaluma Historical Museum and charming 4th Street shops are alit with seasonal whimsy. There are dynamic offerings to be found and merchants have curated gifts that will inspire you to return to this gem of an area again and again. Discover the perfect holiday frock, splendid gifts for friends and family, creative inspiration, and re-discover 4th Street nested between Kentucky and B Streets.

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